CAREER PROFILE

Change Manager

Salary Range (US$)

$85,000–$120,000
A Change Manager ensures that DAM technology adoption is successful by focusing on people. They craft strategies to build awareness, overcome resistance, and foster user adoption.

Their role often determines whether a DAM rollout succeeds or stalls, making them crucial for long-term ROI.

Core Responsibilities

Develop change strategies, lead stakeholder engagement, create communication campaigns, run workshops, measure adoption success, manage resistance, align with leadership goals.
$105,000
Average salary
4,800
US postings 2024
60% without CM
Adoption failure rate
65% by 2028
AI adoption support
40% consulting
Industries
5–7 years
Experience required

Impact of AI

AI will support change managers by providing usage analytics, adoption heatmaps, and sentiment analysis, helping them target efforts more effectively.

Skills to Learn

Change management frameworks (ADKAR, Kotter), communication strategy, analytics, facilitation techniques.

Personality Fit

Empathetic, persuasive, emotionally intelligent, enjoys motivating others and building consensus.

Ways to Shine

Design creative enablement campaigns, spotlight success stories, measure and present adoption metrics that prove DAM value.

Career Path

Change Manager → Program Manager → Transformation Director

Growth Potential

Increasing demand as DAM adoption scales globally and organizations prioritize digital transformation.

Industries

Global brands, creative agencies, consultancies, large enterprises.

Further Reading

Prosci Certification, Change Management Institute resources, TdR Insights on Adoption.

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